What exactly is SSL encryption?
SSL, which stands for Secure Sockets Layer, is an encryption technology that creates a secure connection between your website’s server and your website visitor’s web browser. This allows for information to be protected during transmission between the two.
Without SSL encryption any computer could intercept the transmission from your browser to the server. This includes the transmission of credit card numbers, usernames and passwords, and other sensitive information. When your site is secured you’ll see that little lock in the left corner of your browser’s location bar, followed by the website URL beginning with HTTPS. Data that is sent using HTTPS provides three key layers of protection:
Authentication: Confirms visitors are on the right website, yours, and builds trust.
Data integrity: Customer data cannot be corrupted or modified.
Encryption: Visitor activity cannot be intercepted while browsing your website.
SSL benefit for your website visitors
Onliners are more sophisticated than they used to be — and more informed. They now know to look for the telltale signs that a website is secured. SSL encryption does just that. Having an SSL certificate installed on your website not only encrypts your customer’s data transmission on your site, your SSL certificate also confirms you are the legitimate and verified owner of your website. Your SSL certificate is a confirmed credential that you are who you say you are. That builds trust!
SSL benefit to search rankings
Google’s search algorithm gives websites a boost to your site in their search rankings when your website has an SSL certificate. It might not be noticeable, but it’s one of the many factors Google takes into consideration when calculating where in search results your website should land.
Want to know more about SSL options for your site, contact Webcare for more information.