Digital Marketing is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Despite what you may hear, no one can guarantee you a top ranking in Google, because we cannot control how Google ranks websites.
We can however, increase the opportunity for your site to rank well for keywords/phrases related to your industry. Using Pay Per Click (PPC) and Search Engine Optimisation (SEO) Campaigns, an effective Digital Marketing campaign will help boost your online ranking.
Google Adwords/Pay-Per-Click (PPC)
Google AdWords is the online advertising platform owned and operated by Google. AdWords is also the largest and most widely used online advertising network in the world, and millions of businesses advertise online using AdWords to reach new customers and grow their business.
PPC ads are ads that businesses buy through Google AdWords to promote or sell their products and services. Every time a user clicks on one of these ads, they are taken to that business website. Businesses pay Google each time a user clicks on their ad (hence Pay Per Click).
Pay-Per-Click ads are a great way to jump-start your business’ digital marketing efforts with immediate traffic.
Search Engine Optimisation (SEO)
SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results.
Any long-term web marketing strategy should always include Search Engine Optimization.
Social Media Marketing (SMM)
The past ten years have seen the rise of Social Media Marketing (SMM). Not surprising given the social media services dominate the internet: think Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest, Snapchat, Tumblr, and Google+. The nature of your business will dictate which social media platforms will work best for you. For example:
- If you sell children’s clothing then Facebook and Pinterest are probably the best options.
- If you are a legal firm, then it is likely to be LinkedIn and Twitter.
- f you are a hairdresser, then it could be Facebook, Instagram, and Pinterest.
- If you sell skateboards then YouTube, Instagram, and Facebook are where your peeps are.
Every business should also have a Google+ Business page. Why? Because it’s Google, and the biggest search engine in the world