Presenter: Ed Dale
Ed says the difference between businesses that make money online and those which don’t is “Market Leadership”.
Google has recently (May 2010 – Caffeine update) changed its algorithm to include elements that reflect a person’s position on the internet (such as no of Twitter followers, ratings), and then it ranks anything that person says more highly. So this is”Google clout”.
To achieve this, you need to build a tribe and demonstrate market leadership. .