Keyword Research: The Basics – Part 1
Posted on 27/07/2007 in Keywords, SEO

Keywords are so important – they are the terms that people use to find things (including your website) on the ‘net.  If someone is looking for a new supplier of dog food, they might type in something like “fresh dog food sydney”. This is a “long tail”keyword phrase.

When you are starting to develop the content for your site (or when you want to optimise your content) you will need to develop a keyword list (ie your initial list of keywords that are relevant to your site and that you will want to “win” on). But how do you do this effectively?

Here are the typical steps used in keyword research:

  1. Create a seed list (ie brainstorm the keywords you think people will use to find sites like yours). Then you need to test your assumptions!
  2. Use sites like Overture Inventory Tool and Wordtracker to identify the most popular terms in your seed list. Cross off those keywords that don’t have sufficient volume.
  3. Dig deeper into long tail keywords – e.g.vegetarian dog food, low fat dog food
  4. Broaden your search to explore similar terms (ie synonyms) and dig deep again. you can use an online thesaurus if you need a bit of help to find synonyms.  Try Roget’s Thesaurus.
  5. Organise and prioritise your list. make sure you have some unusual or lateral keywords on your list. if you just select the obvious ones, you will end up with the same results as everyone else.

In the second part of this post, we will explore Aaron Wall’s (author of top 10 secrets for building a unique keyword seed list.

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