We all know about the Overture Keyword Tool to find out how many searches for a particular keyword have occurred in the past month. This sort of tool is incredibly useful for working out what to sell and how to market your product (because keywords are most definitely the key!).
Google has recently upped the ante on Overture. For example, have a look at Google Trends. This tool lets you search a keyword (eg â€œipodâ€) and see a graph of the no of searches over a certain period of time. You can also set it to report on a particular geographic region and compare it to other keywords (eg â€œcreative zenâ€). Fabulous!
Another great Google tool is its Google Keyword Tool which generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. You can see whether a keyword is competitive and frequently searched (and obviously you want something that is frequently searched, but low on competitors. Google will also generate you a whole list of keywords (including lateral or synonyms) that you can then transfer straight into your Google Adwords campaign. The features of this tool well exceed what the Overture Keyword Tool has to offer.