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One of the world’s first “internet marketing” gurus is a guy called Ken McCarthy. How did he get that title? He ran the world’s first internet marketing conference in 1994! That’s pretty impressive!
Anyhow, Ken is also a bit of an expert in copywriting. He recently set himself a challenge – to distill the wisdom of copywriting to 140 characters. Why only 140 characters? Because he wanted to be able to tweet the secret! And he did! Wanna know the secret? Here is his tweet:
Short! Sweet! and Spot on! When you think about your website, start with what you want people on your site to do.
- Buy something?
- Join your email list?
- Ring you?
- Click on an affiliate link?
- Have a live chat?
- Post a comment on your blog?
- Link your site through a social networking service?
- Follow your RSS feed?
- Follow you on twitter?
- Something else…?
First define what action you want them to take. Then write the content that will persuade them to take that action. Your heading will assist a visitor to decide whether they want to read any further. Your body text (and images, videos etc) will help them to decide what to do next. Leave or take action. Using an A/B test (ie testing two versions of the same page to see which one performs better) you will be able to embark on a process of continuous improvement for your page. But that is a whole other topic…!
Tags: copywriting, Internet Marketing
December 21st, 2009 at 3:00 am
Interesting article. Were did you got all the information from…
December 28th, 2009 at 2:00 am
great post. I also recommend conducting polls-helps alot when it comes down to finding out what your list wants, needs and desires.
December 29th, 2009 at 9:32 am
Thanks for posting such a informative portal. this weblog is not just informative but also very artistic too. We find a limited number of bloggers who are capable of write technical articles that creatively. A lot of people keep looking for content with regard to this subject. I Myself went through several blogs to build up on information about this. Keep up the good work !!
December 29th, 2009 at 6:25 pm
wow what a interesting post , its really
January 10th, 2010 at 2:50 pm
Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.
January 12th, 2010 at 9:38 am
I’m going to spend a little time looking around your website.Very good post. I enjoy your point of view.I hope you intend to write some more about this.
January 16th, 2010 at 11:51 pm
Nice site – Like what you did. Here’s wishing you a very happy and prosperous new year !
January 18th, 2010 at 6:08 am
Just lately, I am considering establishing a small home-based biz. I still do not know how to start so I am fuelling myself with lots of informations from seasoned entrepreneurs, like you.
January 18th, 2010 at 9:00 am
Of course, what a great site and informative posts, I will add backlink – bookmark this site? Regards, Reader.
May 7th, 2010 at 12:49 am
Copywriting is also a skill that takes years of practice to become very effective in advertising what you are selling and ~.”