1. Affiliate Marketing
Affiliate marketing is the process of providing a financial incentive for others to promote your product or services. The incentive could be either a payment for each lead, a % of each sale or a fixed amount per sale. If a person clicks on an affiliate link then the "owner" of that link is credited with that lead (and possible sale).
2. Banner Advertising
A "banner" is a graphic (or flash file) that is found on a website and is usually used to promote your own product or service, or someone else's. If a website receives a lot of traffic, then other companies will pay money to advertise on that website. A banner is usually linked to a web page - so that when it is clicked on, the person is taken to another webpage or website.
"cPanel" is a type of hosting account manager. If you have a hosting account with "cpanel" (Webcare's hosting account uses cpanel), then you log in to your "cpanel" account to access your hosting features (such asemail manager, statistics, FTP, back up etc).
"Cost per click" is the term used to decribe the amount paid (or willing to be paid) each time a person clicks on a PPC ad. This figure could be 10c per click, $1.10 per click, or $10.10 per click, depending on how competitive the keyword is that is being advertised on.
CTR stands for "Click Through Rate". This refers to the % of people that have clicked on an ad (such as a PPC ad) or a banner or a link (out of the total number who have viewed the ad). So, if 1000 people have viewed an ad, and 33 people have "clicked" on it, then the CTR is 3.3%.